I was chatting to an old friend the other day. They were explaining that they were in a meeting with a very good prospective customer and they were convinced they had seen them before.
The gentleman asked them if they wanted a cup of coffee, to which he replied ‘Yes’. They left the office and returned a few minutes later with a nice cup of coffee. The coffee was in a promotional mug, but not just any promotional mug, a mug that was given out by my friends company at a trade show nearly 18 months prior to their meeting.
As soon as my friend clapped eyes on the mug, they commented on it and the gentleman said ‘yeah I visited your stand, you gave me a mug and it wasn’t until the other week when I gave another visitor a cup of coffee that I realised we needed you guys!’.
My friend then went on to add, ‘I remember you, you were on the stand with a friend and you commented you weren’t happy with your current provider and were looking to move’.
Needless to say the meeting went well and a few days later my friend got the phone call, followed by the email, to confirm they had indeed won the business.
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